The Marketing Memo #39: How to Build an Offer Your Audience Can’t Refuse

Plus: Insights from the 2024 holiday shopping season

The Marketing Memo #38: Using Google’s AI Overview to Your Advantage

Plus: A tip for anyone setting business goals for the new year

The Marketing Memo #37: Fix Your Declining Open Rates

Plus: 4 Marketing Rules You Shouldn't Follow

The Marketing Memo #36: How to Get More Views on Your Content in 2025

Plus: What to Look for When Building Your Personal Brand

The Marketing Memo #35: How to Fix Your Lead Generation Strategy

Plus: Should You Prioritize Building Your Personal Brand or Your Company Brand?

The Marketing Memo #34: Using Audience Mirroring in Your Marketing Copy

Plus: How to simplify the process of building your Black Friday emails

The Marketing Memo #33: Understanding the New Marketing Funnel

Plus: Find the Right SEO Writing Tool for You

The Marketing Memo #32: Gain More Freelance Clients

Plus: How to Create Your "Pillar Content"

The Marketing Memo #31: A Key Metric DTC Brands Should Focus On

The Marketing Memo #30: How to Get Free PR for Your Company

Plus How to Leverage Birthday Marketing

The Marketing Memo #29: How To Fix Your Paid Search Ads

Plus Headline Templates That Can Help Boost Your CTR

The Marketing Memo #28: How to Build a Marketing Career Without a Marketing Degree

Plus How to Perfectly Price Your Products Every Time