The Marketing Memo #37: Fix Your Declining Open Rates

Plus: 4 Marketing Rules You Shouldn't Follow

Author

The Marketing Memo Editors
December 16, 2024

Hey there marketers,

Welcome to the 37th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  • A guide for fixing declining email open rates

  • A quick read about the marketing rules you should break

Let’s jump in.

Guide: The Hidden Fix for Declining Open Rates

It can happen for a number of reasons, but a sudden decline in email open rates is always a frustrating experience. Whether you know the culprit, or you’re trying to figure out why your open rate has dropped off, this article walks through some of the biggest reasons for a decline, and tells you what you can do about them.

“It doesn’t matter whether the decline comes from:

  • Gmail’s security updates

  • Emails going to the Promotions Tab, or

  • Poorly-written content.

The results are the same.

So, how can you improve your open rates?”

The Hidden Fix for Declining Open Rates

An email marketing case study proves why resending emails can improve your open rates, plus proven fixes for sudden open rate decline…

bettermarketing.pub/the-hidden-fix-for-declining-open-rates-b9a29504049c

Today’s Tip: Marketing Rules Are Meant to Be Broken

There are a plethora of marketing rules that are tried and true, but sometimes rules are meant to be broken.

In this quick read, marketer Markairn T. walks through 4 of the marketing rules they believe you should break, and what you should do instead.

4 Marketing Rules Everyone Follows — But Really Shouldn’t

Why breaking these common practices could be your advantage.

bettermarketing.pub/4-marketing-rules-everyone-follows-but-really-shouldnt-8c64627cf4a

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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