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The Marketing Memo #28: How to Build a Marketing Career Without a Marketing Degree

Plus How to Perfectly Price Your Products Every Time

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The Marketing Memo Editors
June 17, 2024

Hey there marketers,

Welcome to the 28th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

Marketers, you never cease to amaze us! Now let’s dig in to today’s newsletter. Here’s what we’ve got:

  1. A lookback at how to grow a marketing career without a marketing degree

  2. A marketing tool to help inspire your emails

  3. A quick tip to perfectly price your products every time

Let’s jump in.

How I Built A Successful Marketing Career Without a Degree

A marketing degree is not a necessary prerequisite to building a career in marketing, but it can be intimidating to know how to break into marketing without it.

In this piece Ash details some of the ways they overcame their lack of marketing degree by marketing the skills and experience they did have.

The marketing world is a mirror — opportunities will follow if you’re ready to market yourself creatively. Just be prepared to take a few risks, embrace rejections as fuel, and showcase your talents.

A tool to inspire you: ReallyGoodEmails.Com 

Reallygoodemails.com is a great place to turn for email inspiration. Search by customer behavior, industry, promotion, or season to see a curated selection of, you guessed it, really good emails. You can even curate your own collection to come back to time and again or share with teammates.

Here’s a quick peek at some abandoned cart email examples

Today’s Tip: Price Your Products Perfectly by Asking These 4 Questions

Accurately pricing your products can make the difference between a success and a flop. Luckily, there’s a proven framework to help you get it right: the Van Westendorp price sensitivity meter.

TL;DR: Ask your customers just 4 questions to find the perfect price point.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.