The Marketing Memo #29: How To Fix Your Paid Search Ads

Hey there marketers,

Welcome to the 29th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

Had a good chuckle (or cry)? Now you’re ready for today’s newsletter.

Before we dive in, a heads up that The Marketing Memo will be on summer break for the month of July. We’ll be back in August with more great marketing content. In the meantime, check out all of our past issues here.

Now we’re ready to dive in to issue #29. Here’s what we’ve got:

1. A guide to optimizing your PPC campaigns

2. A video template tool for social media

3. A quick tip to boost CTR

Let’s jump in.

Guide: 6 Reasons Why Your Paid Search Ads Might Not Be Working (And How To Fix Them)

Whether you’re new to the world of PPC or you’re trying to understand why your campaign is falling short, this guide from paid media director Sophie Fell is a great resource.

In this quick guide, Sophie walks through 6 of the most common mistakes when it comes to optimizing your campaigns, and how to fix them.

A tool for creating templated videos: Mojo

Mojo is a video editing app for building animated videos for Tik Tok, Instagram Stories, and Reels. You can create and post across different platforms right from the app.

“I like using Mojo when I find that I have pictures that I want to share, but not necessarily video content. It makes it easy to pop them into a template to share straight to Reels or Tik Tok.” - Kati

Mojo’s paid options have features like branded fonts and logos, and auto captions, but there is a free version that’s great for one-offs as well.

Today’s Tip: Boost Click Through Rate With These Headline Templates

Content strategist Alex Manea tested 7 different headline formulas to see which would boost click through rate, and saw at least a 10% increase using 4 of them.

If you’re already ranking on page 1, but you’re looking for an easy way to boost CTR, try out some of these headline templates for yourself.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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