The Marketing Memo #31: A Key Metric DTC Brands Should Focus On

Hey there marketers,

Welcome to the 31st issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

• A tutorial that focuses on a key metric for DTC brands

• A quick tip for getting better testimonials

Let’s jump in.

Tutorial: How to Improve 1st to 2nd Order Rate

This key metric focuses on customer retention and increasing customer lifetime value, but its one many DTC brands lag on.

This tutorial walks you through how to do the detective work to figure out what is causing the first to second order lag.

Today’s Tip: Get Better Testimonials By Asking Specific Questions

Sometimes the simple tricks are the most effective, and this is one that struck us as just that.

TL;DR: when you’re asking for a testimonial, ask really specific questions! Use the questions from this tweet as a guide to get you started.

The Marketing Memo: Our Favorite Tools

We’ve moved all of our tool recommendations to one place. You can view every tool we’ve recommended here. If we come across a new tool we love, we’ll update that post and highlight it in an upcoming newsletter.

Grow Your Audience by Writing on Medium

Looking for a new marketing channel?

Want to write deep dives instead of short social posts?

Or just curious about trying something new to grow your audience and brand?

Well, no further - if you’ve only been using Medium to read great content so far, now might be your time to step up and finally start to publish your own writing.

Our editor Sinem Günel will teach you how to best use the platform to share your message and build your audience inside her Medium Writing Academy.

At the end of the program, you'll know exactly how to:

• 📣 Find your unique voice as a writer and stand out from thousands of other creators.

• 🗂 Come up with great article ideas - all the time.​

• ✅ Skip rejections and get published in top publications. (like Better Marketing!)

• And much more

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry Sinem Günel

Subscribe to The Marketing Memo

Why subscribe? A memo (AKA a memorandum) is defined as “a way to inform a group of people about a specific problem, solution, or event.” When we thought about what we wanted to deliver with this newsletter, that definition hit the nail on the head.

If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.