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The Marketing Memo #38: Using Google’s AI Overview to Your Advantage

Plus: A tip for anyone setting business goals for the new year

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The Marketing Memo Editors
January 06, 2025

Hey there marketers,

Welcome to the 1st issue of 2025 and the 38th issue overall of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

As always, let’s start with a Monday marketing meme:

marketing meme: image of game show host looking at answers for how to rank the page higher in google: make it load faster, add cat memes, more content and links, share it all over reddit

We definitely wouldn’t click away from a cat meme

Got some ideas? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  • A guide to ensure Google’s AI Overview doesn’t kill your SEO

  • A tip to help you plan out your 2025 business goals

Let’s jump in.

Guide: Using Google’s AI Overview to Your Advantage

If you’ve typed a simple query into Google at any point over the last few months, you’ve likely seen Google’s AI Overview pop up to answer your questions. By compiling an answer from articles on the web, it often eradicates the need to click through to websites to find an answer. So, has it killed SEO?

“Yes, AI Overview is indeed disruptive for SEO — but it’s not destructive.”

In this guide, Markairn walks through how to reevaluate your SEO strategy to make these changes work for you.

Did Google’s Latest Feature Just Kill SEO?

How AI Overview is changing the SEO game — for better or for worse.

bettermarketing.pub/did-googles-latest-feature-just-kill-seo-7dd23478ee9d

Today’s Tip: Set SMART Business Goals You Can Reach

If you’re setting business goals for the new year, make sure you’re setting goals that your business can really achieve by making them SMART.

SMART is a goal setting framework that stands for Specific, Measurable, Achievable, Relevant, and Time-Bound.

In this piece, marketing strategist Adriana Tica breaks down how to channel your goals into the SMART framework, then determine whether or not they’re realistic.

How to Set Business Goals You Can Actually Meet

Goals shouldn’t kill your sanity. Or your business.

bettermarketing.pub/how-to-set-business-goals-you-can-actually-meet-05b42c421007

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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