The Marketing Memo #33: Understanding the New Marketing Funnel

Plus: Find the Right SEO Writing Tool for You

Author

The Marketing Memo Editors
November 11, 2024

Hey there marketers,

Welcome to the 33rd issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  • A deep dive on an updated marketing funnel

  • A quick read to help you pick the best SEO writing tool

Let’s jump in.

Deep Dive: How Gen Z Broke The Marketing Funnel

With shortening attention spans and more direct communication with brands, the classic marketing funnel has been turned on its head.

“The new marketing funnel is a dynamic, multi-directional journey that reflects Gen Z’s behaviors and preferences. It’s ever-changing, adaptable to emerging trends, and performs at a rapid pace.”

So how can you, as marketers, adapt? Read this deep dive to see how to use this new funnel to your advantage.

How Gen Z Broke The Marketing Funnel

Attention, Interest, Desire, Action — the classic marketing funnel that once flowed as smoothly as the sales generated. Those days are long…

bettermarketing.pub/how-gen-z-broke-the-marketing-funnel-eec3b9374e83

Today’s Tip: Find the Best SEO Writing Tool for You

An SEO writing tool isn’t necessary, but it can be a valuable tool to help you optimize texts for search engines and for your ideal audience.

Marketer Paulo A. José breaks down 5 popular tools to help you make the best choice for you in this quick read.

Do You Really Need an SEO Writing Assistant? I Tested 5 Tools

I tested some texts in these tools

bettermarketing.pub/do-you-really-need-an-seo-writing-assistant-i-tested-5-tools-a7aaa6b49157

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

Subscribe to The Marketing Memo

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.