The Marketing Memo #34: Using Audience Mirroring in Your Marketing Copy

Hey there marketers,

Welcome to the 34th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

• A guide to using audience mirroring in your marketing writing

• A quick recommendation when building your Black Friday emails

Let’s jump in.

Guide: How to Use Audience Mirroring in Your Writing (and Why)

Our brains are hardwired to mirror others’ behavior. A simple example of this is that when someone smiles at you, you tend to smile back. So it’s no surprise that audience mirroring is a great tool for marketers to use when building campaigns.

“When you use the same words your audience does, they understand your message better. Clarity breeds action.”

This guide from marketing strategist Adriana Tica shows you exactly how to dial in on the language your customer base is using and use audience mirroring to your advantage.

Today’s Tip: Build Your Black Friday Emails By Looking At Others

If you’re planning to run any Black Friday sales emails, don't reinvent the wheel—just make it your own.

There are countless examples of successful Black Friday campaigns that can help spark your creativity. Study their headlines, visuals, and offers to craft a compelling message that drives clicks and sales.

Really good emails has put together a roundup of over 200+ Black Friday emails - check it out here. Another great tool that we love for this is Milled, which allows you to search by brand to see their most recent emails (and even emails from years past).

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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