The Marketing Memo #32: Gain More Freelance Clients

Plus: How to Create Your "Pillar Content"

Author

The Marketing Memo Editors
November 04, 2024

Hey there marketers,

Welcome to the 31st issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  • A tutorial to help you build your freelance business

  • A quick tip to start creating “pillar content”

Let’s jump in.

Tutorial: Building Your Freelance Business

At Better Marketing, we love to highlight the fact that there are always several paths to success - whether you’re building your own freelance business as a marketer or looking for new strategies to grow your business and brand.

Every freelancing project is a collaborative process, but clients do expect updates and good communication. Great reviews happen when you make each buyer feel like your only buyer.

This week’s tutorial walks you through an unusual success story of a freelance writer who built her business through Fiverr.

Today’s Tip: Start Creating Content By Focusing On Your “Pillar Piece”

If you want to create content but you don’t have a lot of time, start by creating a “pillar piece” that all your other content can be repurposed from.

The goal is to start simple.

Want to read more about how to employ this strategy? Read the full piece:

How To Publish 5 (Or More) Pieces Of Content Every Day While Working Full-Time

The digital writer’s zero-cost content creation tool kit.

bettermarketing.pub/how-to-publish-5-or-more-pieces-of-content-every-day-while-working-full-time-f1275c65a35f

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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