The Marketing Memo #41: The Psychology That Influences Every Buying Decision

Plus: Two resources to help you use the reciprocity principle in your marketing

The Marketing Memo #40: Growing Your Business with the Right Creator-Led Archetype

Plus: Include SEO terms in web copy without compromising your brand voice

The Marketing Memo #39: How to Build an Offer Your Audience Can’t Refuse

Plus: Insights from the 2024 holiday shopping season

The Marketing Memo #38: Using Google’s AI Overview to Your Advantage

Plus: A tip for anyone setting business goals for the new year

The Marketing Memo #37: Fix Your Declining Open Rates

Plus: 4 Marketing Rules You Shouldn't Follow

The Marketing Memo #36: How to Get More Views on Your Content in 2025

Plus: What to Look for When Building Your Personal Brand

The Marketing Memo #35: How to Fix Your Lead Generation Strategy

Plus: Should You Prioritize Building Your Personal Brand or Your Company Brand?

The Marketing Memo #34: Using Audience Mirroring in Your Marketing Copy

Plus: How to simplify the process of building your Black Friday emails

The Marketing Memo #33: Understanding the New Marketing Funnel

Plus: Find the Right SEO Writing Tool for You

The Marketing Memo #32: Gain More Freelance Clients

Plus: How to Create Your "Pillar Content"

The Marketing Memo #31: A Key Metric DTC Brands Should Focus On

The Marketing Memo #30: How to Get Free PR for Your Company

Plus How to Leverage Birthday Marketing