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The Marketing Memo #63: The 5-Step Product Check to Run Before Spending on Ads

Plus: Treat Every Article Like a Start-Up

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The Marketing Memo Editors
August 18, 2025

Hey there marketers,

Welcome to the 63rd issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Too relatable? You’re ready for today’s newsletter. Here’s what we’ve got:

  • A guide to improving your product before you begin marketing it

  • A quick read to help you write pieces that people will read

Let’s jump in.

Guide: The 5-Step Product Check to Run Before Spending on Ads

If your product isn’t gaining traction, you may be wondering if the problem lies in your product or in your marketing. Most digital products fail not because they’re unseen, but because they’re unremarkable.

This practical guide shows you how to uncover usability issues, identify your product’s “aha” moment, and fix conversion bottlenecks before you start pouring more money into ads.

No Sales? It’s Either the Product or the Marketing (Here’s How to Tell)

Run this 5-step product check before you spend on ads

medium.com/better-marketing/no-sales-its-either-the-product-or-the-marketing-here-s-how-to-tell-638ac65282c3

Today’s Tip: Treat Every Article Like a Product

We love this tip from marketer and writer Divad Sanders: If you treat your writing like a hobby, it’ll behave like a hobby. Once you start treating your articles like products, you can begin to level up.

This quick read shares 6 practices to implement to start treating your articles like products.

Why I Treat Every Article Like a Mini-Startup, Not a Diary

Because polished prose doesn’t pay the bills

medium.com/better-marketing/why-i-treat-every-article-like-a-mini-startup-not-a-diary-395eaf43816e

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

Subscribe to The Marketing Memo

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.