The Marketing Memo
Posts
The Marketing Memo #69: Generate Revenue Without Paywalling Your Content

The Marketing Memo #69: Generate Revenue Without Paywalling Your Content

Plus: Building lead magnets that people actually want

The Marketing Memo Editors
October 06, 2025

Hey there marketers,

Welcome to the 69th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

A guide to generating revenue without paywalling your content
A tip to help you decide whether or not building your lead magnet is worth it

Let’s jump in.

Guide: Generate Revenue Without Paywalling Your Content

If you’re a course creator who cringes at the idea of paywalling your best content, you’re not alone. The default playbook says “put it behind a subscription”, but this week’s deep dive explores a smarter alternative. Read this piece to learn how to build recurring revenue without closing the door on your audience.

Paid Subscription Strategies for Course Creators Who Refuse to Paywall Their Best Content

Paid Subscriptions Don’t Need To Be A Paywall

medium.com/better-marketing/paid-subscription-strategies-for-course-creators-who-refuse-to-paywall-their-best-content-108c6b274d98

Today’s Tip: Ask Yourself This Question Before Building Your Lead Magnet

Before you make a lead magnet, ask yourself one simple question : “Would someone pay for this?”

If the answer is no, it’s probably not worth your time. The best lead magnets solve a real problem so well that people would happily pay for them, even if you’re giving them away for free.

My #1 Hack to Lead Magnets People Actually Want (+7 Examples)

Just ask yourself one simple question.

medium.com/better-marketing/my-1-hack-to-lead-magnets-people-actually-want-7-examples-cda9125ff960

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

Subscribe to The Marketing Memo

Why subscribe? A memo (AKA a memorandum) is defined as “a way to inform a group of people about a specific problem, solution, or event.” When we thought about what we wanted to deliver with this newsletter, that definition hit the nail on the head.

If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.