The Marketing Memo #62: Landing Pages That Actually Convert

Plus: Marketings Human Renaissance

Author

The Marketing Memo Editors
August 11, 2025

Hey there marketers,

Welcome to the 62nd issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  • A guide to creating landing pages that convert

  • A quick read to help make your brand stand out

Let’s jump in.

Guide: The Psychology-Backed Formula for Landing Pages That Actually Convert

A landing page’s job is simple: turn visitors into leads or customers

“You don’t need to be a design genius to build a high-converting landing page. You only need to understand how people think.”

From split-second first impressions to the subtle pull of social proof, psychology shapes how your website visitors behave. This article breaks down conversion-boosting principles that will help you design smarter, not harder.

The Psychology Behind Landing Pages That Convert Like Crazy

Why psychology outperforms design trends.

medium.com/better-marketing/the-psychology-behind-landing-pages-that-convert-like-crazy-0c3b58379d36

Today’s Tip: Make Your Brand Irreplaceable With The Human Touch

In a world where AI can churn out endless polished content, human connection can help you stand out.

This 5-minute read breaks down how the AI boom is actually sparking a human marketing renaissance.

Marketing’s human renaissance

Why we’re craving real connection in the age of AI

medium.com/better-marketing/marketings-human-renaissance-f8df243d5ce5

AI native CRM for the next generation of teams

Powerful, flexible, and intuitive to use, Attio is the CRM for the next-generation of teams.

Sync your email and calendar, and Attio instantly builds your CRM—enriching every company, contact, and interaction with actionable insights in seconds.

Join fast growing teams like Flatfile, Replicate, Modal, and more.

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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