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The Marketing Memo #66: Why Your Content Alone Isn’t Generating Traffic

Plus: A tip to help you improve your content over time

Author

The Marketing Memo Editors
September 15, 2025

Hey there marketers,

Welcome to the 66th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  • A guide to common reasons websites don’t rank

  • A quick tip to help you beat perfectionism and publish content

Let’s jump in.

Guide: Why Your Content Isn’t Generating Traffic

If you’ve published a plethora of articles and filled your site with valuable content, and you still aren’t seeing traffic to your site, you’re not alone. Many people struggle to turn a high-content site into a highly ranked one.

“Ultimately, just having content on your website isn’t enough to attract visitors.”

This guide walks through the most common reasons websites don’t get the traffic they deserve.

The Brutal SEO Truth: Why Brands Aren’t Able To Generate Traffic Despite Publishing Content

Discover the SEO mistakes that are silently sabotaging your traffic — and how to fix them to turn your content into an unstoppable traffic…

medium.com/better-marketing/the-brutal-seo-truth-why-brands-arent-able-to-generate-traffic-despite-publishing-content-3a5ab4633205

Today’s Tip: Try The Radical Incrementalism Approach

Perfectionism kills momentum, and when you try to fix everything at once you end up fixing nothing at all. That’s the takeaway in this quick read about how to publish content before it’s perfect, and it’s applicable to many types of work. The Radical Incrementalist Approach can help.

Consistent practice + small improvements = big transformations. Read more for ideas about how to implement the Radical Incrementalism Approach in your writing.

The Perfectionist’s Guide to Publishing Imperfect Content

Why publishing imperfect content will improve your writing faster than perfectionism ever will

medium.com/better-marketing/the-perfectionists-guide-to-publishing-imperfect-content-d417d2667416

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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