The Marketing Memo #60: A Soft Launch Strategy That Converts

Hey there marketers,

Welcome to the 60th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

• A case study in launching without paid ads

• A quick tip about when to sell

Let’s jump in.

Case Study: The Soft Launch Strategy That Converted at 80% Without Paid Ads

In this case study, Marinela Varazdinac shares exactly how she turned a simple Google Form, a warm email list, and a few thoughtful follow-ups into a wildly successful soft launch.

“No hacks. No shady urgency tactics. Just a warm audience, a clear offer, and a launch plan that actually respected the way people make decisions.”

Today’s Tip: Don’t Sell After 6 P.M.

Most people have decision fatigue by the end of the day, and your message isn’t likely to break through.

TLDR; don’t sell after 6 P.M.

Want to know how to sell despite ego depletion and decision fatigue? The more effortless your offer the more likely you are to get a “yes” no matter the time of day, and this 5-minute read will tell you how.

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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