The Marketing Memo #68: 9 Strategic Business Lessons from Dating App Failures

Hey there marketers,

Welcome to the 68th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

• A case study on dating app rebrands

• A quick tip to move past imposter syndrome

Let’s jump in.

Deep Dive: 9 Strategic Business Lessons from Dating App Failures

Despite flashy rebrands, dating apps are bleeding users. This deep dive into Tinder, Hinge, Bumble, and Grindr reveals the three fundamental issues that no amount of branding can paper over, plus strategic lessons every business can learn about trust, alignment, and authenticity.

Today’s Tip: Don’t Let Imposter Syndrome Stop You From Self-Promoting

Self-promotion is an important part of many marketing jobs, but it can be hard to feel comfortable talking about your work. We like this quick tip about overcoming Imposter Syndrome from Adriana Tica’s How to Promote Yourself When You Hate Self-Promotion.

How 15 Small Brands Achieved Remarkable Marketing Results

Stop believing you need a big budget to make an impact. Our latest collection highlights 15 small brands that transformed limited resources into significant market disruption through innovative thinking.

• Case studies revealing ingenious approaches to common marketing challenges

• Practical tactics that delivered 900%+ ROI with minimal investment

• Strategic frameworks for amplifying your brand without amplifying your budget

These actionable insights can be implemented immediately, regardless of your team or budget size. See how small brands are making big waves in today's market.

Get the case studies for free here.

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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