The Marketing Memo #65: Marketing with $0 Budget

Plus: A quick tip to prioritize clarity

Author

The Marketing Memo Editors
September 01, 2025

Hey there marketers,

Welcome to the 65th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  • A case study on marketing without a budget

  • A quick tip for writing copy and creating content

Let’s jump in.

Case Study: Marketing Without a Budget

Marketer Markairn T. put the notion of “doing more with less” to the test, running an entire month of marketing with a $0 budget. No ads. No influencers. No agency crutches.

What he found is that money isn’t always the missing piece.

“Zero budget doesn’t mean zero growth. It just forces you to focus on what actually works.”

Read this piece to learn the back-to-basics moves to move the needle.

I Spent $0 On Marketing For A Month. Here’s How It Went Down.

Turns out, money wasn’t the missing piece.

medium.com/better-marketing/i-spent-0-on-marketing-for-a-month-heres-how-it-went-down-e79b78882878

Today’s Tip: Focus on Clarity

A quick tip that always resonates: it’s about clarity. Whether you’re thinking about the images that you’re putting out or the copy you create, the goal remains the same.

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The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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