The Marketing Memo #64: Quiet Conversion Practices That Work

Plus: The Dos & Don’ts for Pitching on HARO

Author

The Marketing Memo Editors
August 25, 2025

Hey there marketers,

Welcome to the 64th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  • A guide to conversion practices that work

  • A quick tip for landing your PR pitches

Let’s jump in.

Guide: Conversion Practices That Actually Work

A lot of conversion advice sounds the same: tweak your CTA, add urgency, run an A/B test. But the real lifts come from subtle, psychological shifts that shape how people actually make decisions.

“Human psychology goes deeper—and offers even more triggers that turn visitors into leads (or customers).”

This piece breaks down six behavioral principles that quietly drive conversions without flashy gimmicks.

The Quiet Conversion Practices That Actually Work (But You Rarely See in Blogs)

Real conversion lifts come from what you don’t see — these 6 psychological principles prove it.

medium.com/better-marketing/the-quiet-conversion-practices-that-actually-work-but-you-rarely-see-in-blogs-072821b685c1

Today’s Tip: Get Quoted by Getting Specific

Pitching to journalists can boost your online presence, but only if you land the pitch. Here’s the TL;DR on how to get quoted:

Want to dig a little deeper? Check out this quick read from someone who’s used sources like HARO and SOS from both sides.

Dos & Don’ts for pitching on HARO

40+ small business owners reveal best practices for getting free PR & media mentions

medium.com/better-marketing/dos-donts-for-pitching-on-haro-51e05ecdc694

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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