The Marketing Memo #59: How to Scale Ads in Today’s Market

Plus: Why you should skip meta descriptions

Author

The Marketing Memo Editors
July 21, 2025

Hey there marketers,

Welcome to the 59th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  • A guide to scaling ads in an oversaturated market

  • A quick tip for SEOs

Let’s jump in.

Guide: How to Scale Ads in Today’s Ad Market

Scaling ads used to be simple math: find a winning ad, raise the budget, enjoy the returns. But in 2025, the rules have changed and most advertisers are still playing the wrong game.

“Every startup, every side hustle, every course creator, every dropshipper — they’re all bidding on the same audiences you are. The barrier to entry has never been lower, which means the competition has never been fiercer.”

This piece breaks down why your old ad scaling playbook is broken and what to do instead.

Why Your $10/Day Facebook Ad That Prints Money Becomes Worthless at $1,000/Day

The brutal truth about ad scaling that nobody wants to admit in 2025.

medium.com/better-marketing/why-your-10-day-facebook-ad-that-prints-money-becomes-worthless-at-1-000-day-92484bec550d

Today’s Tip: Don’t Waste Time on Meta Descriptions

The truth is Google often ignores or rewrites your carefully crafted meta descriptions, instead pulling snippets directly from your page content. So leave meta descriptions behind and focus on the content instead.

Just Skip The Meta Descriptions

It’s time SEOs stop wasting time on a practice Google ignores most of the time anyway.

medium.com/better-marketing/just-skip-the-meta-descriptions-a1c7ed6f55f9

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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