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- The Marketing Memo #58: How Earned Media Builds Trust
The Marketing Memo #58: How Earned Media Builds Trust
Plus: How to rank in AI search
Hey there marketers,
Welcome to the 58th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.
But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:
A guide to getting featured in the media
A quick read about ranking in AI search results
Let’s jump in.
Guide: Get Featured In The Media
Growing your audience is essential, but it’s not the only way to build credibility. Earned media (like podcast features, guest posts, or press mentions) can help people who are unfamiliar with your business feel an instant sense of trust.
This article is a reminder that while follower counts matter, third-party validation still plays an important role in building your brand.
Today’s Tip: Want to Rank in AI Search? Focus on Traditional SEO.
Despite the AI buzz, the same old truth still holds: if your content ranks in the top 10 of traditional search, it’s more likely to be pulled into AI Overviews.
So before you panic about declining clicks, double down on the basics — useful content, smart optimization, and steady publishing. Read more in this quick piece from SEO specialist Victoria Kurichenko.
The Marketing Memo: Our Favorite Tools 🛠️
Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.
Loved this newsletter? Forward it to a marketer you love in your life.
We’ll see you next Monday for the next Marketing Memo.
- Kati Amberry and Sinem Günel
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