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The Marketing Memo #57: 3 Ways to Make Your Brand Stand Out in the Age of AI

The Marketing Memo #57: 3 Ways to Make Your Brand Stand Out in the Age of AI

Plus: Your Most Powerful Pricing Tool

The Marketing Memo Editors
July 07, 2025

Hey there marketers,

Welcome back to The Marketing Memo. After a June hiatus, we’re back with our 57th issue and we’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday meme:

I’m just a girl who loves an em dash waiting to be accused of using AI

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

A guide to standing out in the age of AI
A pricing strategy that goes beyond discounting

Let’s jump in.

Guide: 3 Ways to Make Your Brand Stand Out in the Age of AI

As AI makes it easier to create content, the internet is getting flooded with posts that all start to look the same.

“When anyone can hit the “good enough” bar with a well-phrased prompt, it’s not enough to look polished or sound smart. The edge that once came from production quality is disappearing.”

How can you, as a marketer, adapt? This piece explores three ways to build something more durable than aesthetics or volume.

3 Ways to Make Your Brand Stand Out in the Age of AI

The things AI can’t compete with

medium.com/better-marketing/3-ways-to-make-your-brand-stand-out-in-the-age-of-ai-5e1d6b74ee14

Today’s Tip: Framing, Not Discounting, Is Your Most Powerful Pricing Tool

Buyers make emotional decisions, and emotion is driven by comparison. Today’s tip is to use a decoy pricing strategy: introduce a third option that makes your ideal offer look irresistible.

Jan Cavelle breaks down how major companies like The Economist have successfully used this strategy, and how you can reframe your pricing to do the same.

The Best Pricing Strategy You’re Not Using Yet

Discounting won’t work — but this will

medium.com/better-marketing/the-best-pricing-strategy-youre-not-using-yet-60af128db196

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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