The Marketing Memo #56: How to Build Influence That Lasts

Plus: A quick tip to give your product stats meaning

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The Marketing Memo Editors
June 02, 2025

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Hey there marketers,

Welcome to the 56th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

It’s called gathering inspiration.

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  • A marketing manifesto to help you build long-term influence

  • A quick copywriting tip to help give your product stats meaning

Let’s jump in.

Guide: How to Build Influence that Lasts: The Resonance Principle

Most people are chasing visibility: viral hits, explosive growth charts. But the people who build enduring brands are playing a different game entirely. They’re not optimizing for attention, they’re optimizing for trust.

This week’s marketing manifesto from strategist Adriana Tica is a guide to the type of influence that compounds over time, rather than disappearing altogether.

“It is less of a “growth hack” than a law of reputational physics: pile enough credible proof in one direction, and the market will vibrate at your frequency long after you stop talking.”

How to Build Influence that Lasts: The Resonance Principle

There are two types of marketing and only one lets you keep your soul intact.

medium.com/better-marketing/how-to-build-influence-that-lasts-the-resonance-principle-a784c2166035

Today’s Tip: Use Comparisons to Make Stats Memorable

We love a quick copywriting tip that’s easy to implement and helps your content stand out. This one’s all about making numbers actually mean something to your reader.

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

LLC, S Corp, or Sole Proprietor? Download Besolo’s Free Guide

Each business structure has unique benefits, risks, and financial implications. Our definitive Solopreneur’s Guide breaks down LLCs, S Corps, and Sole Proprietorships in easy-to-follow terms, ensuring you’re fully informed to make strategic choices for your solo business.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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