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The Marketing Memo #55: Turn Articles into Vertical Videos to Reach More People
Plus: Struggling to come up with content ideas? Try this.
The Marketing Memo Editors
May 26, 2025
Hey there marketers,
Welcome to the 55th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.
But first, let’s start with a Monday marketing meme:
Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:
A guide to help your articles reach more people
A quick idea for creating a new content piece
Let’s jump in.
Guide: Turn Articles into Vertical Videos to Reach More People
Even when you’re publishing thoughtful work, you’re up against an avalanche of generic posts, AI summaries, and recycled advice. When it comes to standing out and building trust, video can be a useful tool.
In this piece from Nick Wolny, he walks through how he’s turning his articles into vertical videos, and the results he’s seeing from it.
“Currently, to both stand out and protect our work, we have to give people more than just information. We have to also give them context, connecting dots in ways only humans can… And we have to make it more obvious than ever before that our posts were not AI-generated.”
Today’s Tip: Turn a Review Into a Case Study
We saw this content marketing tip on Threads and thought it was a great idea!
Looking for more ideas to help you create content? This article is an oldy but a goody, direct from our co-editor Sinem:
The Marketing Memo: Our Favorite Tools 🛠️
Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.
Loved this newsletter? Forward it to a marketer you love in your life.
We’ll see you next Monday for the next Marketing Memo.
- Kati Amberry and Sinem Günel
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