The Marketing Memo #54: A Breakdown on Authority vs Popularity

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Hey there marketers,

Welcome to the 54th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

• A breakdown on authority vs popularity and which you should focus on

• A quick tip for improving your AI prompts

Let’s jump in.

Breakdown: Authority vs Popularity — Choose Your Focus Carefully

This article breaks down the difference between online popularity and authority. While one may indicate how many people consume what you say, the other determines how people react to what you say.

While the goal is to have both, when you’re creating content you may want to focus on one or the other, and this guide will tell you how.

Today’s Tip: Ask AI to Create Its Own Prompts

We saw this trick in a piece from Demand Curve about how to create more relevant AI generated ads, but think it applies to any use of AI. If you’re not getting the results you want with your prompts, try asking AI to create prompts for you, then tweak until perfect.

A quick note on AI: We believe in human-led marketing, but we know AI is a part of the toolkit. We'll share tips that we find relevant or useful ourselves, but you can learn more about our stance on AI for Better Marketing and by extension The Marketing Memo here.

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

Achieve More With Limited Resources: 15 Small Budget Success Stories

Strategic marketing doesn't require enterprise-level spending. Our latest case studies reveal how 15 small brands achieved remarkable outcomes through creativity and smart resource allocation.

• Innovative tactics that delivered exceptional ROI with minimal investment

• Strategic approaches that helped small teams compete against industry giants

• Data-driven techniques for maximizing impact when resources are limited

Looking for ways to stretch your marketing budget further? These 15 mini case studies show exactly how these small brands made such big waves without breaking the bank.

Get the case studies for free here.

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.