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The Marketing Memo #53: Google's AI Overviews and What It Means for SEO

Plus: A reminder about where to focus your attention

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The Marketing Memo Editors
May 12, 2025

In partnership with

Hey there marketers,

Welcome to the 53rd issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  • A guide to content strategy in the time of Google’s AI Overview

  • A quick tip to help focus your brand building efforts

Let’s jump in.

Guide: What Google’s AI Overviews Mean for SEO

It’s no secret that Google's AI Overviews are changing the way users interact with search results. Failing to adapt means losing traffic and relevance.

“When an AI overview is present in search results, the average organic CTR drops by approximately 70%, from 2.94% to 0.84%.”

This piece breaks down not only what these AI-generated summaries mean for your content strategy, but what you can do to stay ahead.

What Google’s AI Overviews Mean for SEO, Useful Content and Content Marketing

Those who don’t adapt won’t just lose traffic, they’ll lose relevance.

medium.com/better-marketing/what-googles-ai-overviews-mean-for-seo-useful-content-and-content-marketing-06db363bb0a3

Today’s Tip: Build Around Touchstone Moments, Not Just Campaigns

It’s easy to get caught up in planning campaign after campaign, but the touchstone moments between campaigns are an important part of brand building. Focus your attention on those in-between moments to build relationships.

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.

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