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The Marketing Memo #52: The Psychology Behind Emails That Actually Convert

Plus: Turn Your Best Posts Into Your Ads

Author

The Marketing Memo Editors
May 05, 2025

Hey there marketers,

Welcome to the 52nd issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  • A guide to writing emails that convert

  • A quick tip for rethinking ads

Let’s jump in.

Guide: Why Urgency Fails and How to Write Emails That Actually Convert

At one point a “last chance” email may have prompted you to buy something right away, but with an overwhelming amount of them in our inboxes day after day they’re losing their power.

So how do you get people to convert without using false urgency? Reframe it.

This piece walks through how brands are moving towards trust and long-term value, and how you can too.

Why Urgency Fails: The Psychology Behind Emails That Actually Convert

You’re probably sick of “Last chance” emails

medium.com/better-marketing/why-urgency-fails-the-psychology-behind-emails-that-actually-convert-68eb805c593b

Today’s Tip: Turn Your Best Posts Into Your Ads

We love this quick tip about creating ads: think of your social media posts as the first draft of your ads.

This quick read is specifically about selling courses, but we think it’s relevant across industries. If you’re putting work into creating content, you’re already doing work to see what’s resonating with your audience.

How to Turn Your Best Posts Into Course-Selling Ads

Posting on Social Is the First Draft of Every Great Facebook Ad

medium.com/better-marketing/how-to-turn-your-best-posts-into-course-selling-ads-1a991eaee2c9

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.