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The Marketing Memo #49: How to Write Headlines That Actually Get Clicked

Plus: A social media tip that bears repeating.

Author

The Marketing Memo Editors
April 07, 2025

Hey there marketers,

Welcome to the 49th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  • A framework to help you write headlines that get clicked

  • A quick tip to help your business take advantage of social media

Let’s jump in.

Guide: How to Write Headlines That Actually Get Clicked

This simple framework can help you write better pieces, and get clicks: write the title first.

It may sound backwards, but writing the title first can force clarity and get to the heart of what you’re trying to communicate, and to whom.

“the headline isn’t just a title. It’s the subject line. It’s what drives SEO. It sets the frame for the entire article”

Use this framework and ask yourself 5 questions that will help you craft a great headline, and a great piece, every time.

How to Write Headlines That Actually Get Clicked

Want More Readers? Start With a Better Headline.

medium.com/better-marketing/how-to-write-headlines-that-actually-get-clicked-3cabd588a272

Today’s Tip: Don’t Treat Social Media Like a Megaphone

The simplest tips often bear repeating. If you want your social media to drive more than just engagement (ahem,💰) gaining trust among your potential customers is a necessity. Any easy way to do that? Interact with them.

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.