The Marketing Memo #47: How to Reframe Your Offers to Increase Your Revenue

Hey there marketers,

Welcome to the 47th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

That one feels very relevant for today’s first piece. Here’s what we’ve got:

• A guide to switching from product roadmaps to real-time development

• A quick tip on Tik Tok video length

• Bonus: a job posting we think you may be interested in

Let’s jump in.

Guide: Product Road Maps Are Out - Do This Instead

Are product roadmaps a necessity, or are they dying out? While it’s helpful to have plans in place and strategy behind decisions, relying on long drawn out plans can hinder a companies ability to be nimble.

“The companies moving the fastest aren’t relying on static plans. They’re building directly from customer conversations, using community-driven development to dictate what gets built next.”

This guide breaks down why roadmaps are no longer effective, and shows you how to switch to real-time development. Check it out here:

Today’s Tip: Make Your TikTok Videos Longer

It’s no surprise that TikTok’s algorithm prioritizes videos that keep people on the app longer. How can you respond? Make your videos longer.

Buffer did a breakdown on video length and watch time. You can read it here.

Job Posting: Marketing Lead, Writer Growth (Medium)

Our friends at Medium are looking to fill a contract role for a Marketing Lead with a focus on writer growth, and we thought someone in our community may be interested. You can check out the job description and apply here.

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

Subscribe to The Marketing Memo

Why subscribe? A memo (AKA a memorandum) is defined as “a way to inform a group of people about a specific problem, solution, or event.” When we thought about what we wanted to deliver with this newsletter, that definition hit the nail on the head.

If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.