The Marketing Memo #45: Using ChatGPT to Audit Your Content

Hey there marketers,

Welcome to the 45th issue of The Marketing Memo. We were having some trouble with our email platform last week, so we’ve squeezed some extra goodness into this edition.

But first, let’s start with a Monday marketing meme:

Did we get it? Let’s dive into today’s newsletter. Here’s what we’ve got:

• A guide to using ChatGPT to audit your posts

• A reflection on the true art of being customer centric

• A quick tip to help you focus on the right metrics

Let’s go.

Guide: How ChatGPT Revealed the Secret Formula Behind My Top Substack Posts

We’re all about people writing their own content, but that doesn’t mean AI can’t be a useful tool for improving it. Instead of letting AI do the writing for you, think of it as a smart assistant that helps refine, analyze, and elevate your work.

Marketer Landon Poburan used ChatGPT to audit his Substack posts and uncover what set his best-performing content apart from the rest. This guide breaks down exactly how they did it, and how they’re using those insights to write better posts.

“If you have even 20 or 30 posts, this exercise can give you real insights into what’s working. It’s an hour or two of work that can completely shift how you approach your content.”

Reflection: The True Art of Being Customer-Centric

While most companies start out on the path to solve an issue for their customer, it can be easy to become distracted during periods of high growth.

Entrepreneur Jen Cavelle walks through the true art of being customer-centric, watch-out areas that can derail it, and the one thing you need to maintain success.

“Growth can annihilate customer focus. Equally dangerous, poorly understood or badly executed customer focus can stop growth dead in its tracks. Either way, suddenly your marketing campaigns become hollow, empty words.”

Today’s Tip: Stop Chasing Vanity Metrics

Get better results by focusing on the results that truly matter. It can be hard to ignore vanity metrics when you’re trying to impress the higher ups, but when it comes to actually moving the needle there are four key metrics that you should be focusing on.

In this quick read, see why ROAS, CAC, Engaged follower percentage, and Organic vs. Paid Traffic are the keys to ensuring your marketing is actually working.

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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