The Marketing Memo #43: 6 Steps To Fix Your Lead Magnets

Plus: Successful influencer marketing campaigns to take inspiration from

Author

The Marketing Memo Editors
February 10, 2025

Hey there marketers,

Welcome to the 43rd issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Did you watch the big game? There were plenty of memorable commercials. This is the one I went straight to the Internet to watch again (in my mind everything is marketing, so this football = food marketing conspiracy theory made me chuckle).

Now you’re ready for today’s newsletter. Here’s what we’ve got:

  • A guide to fixing your lead magnets

  • A quick roundup to get your creative juices flowing

Let’s jump in.

Guide: 6 Steps to Fix Your Lead Magnets

A lead magnet is a popular way to collect leads, and for good reason. Offering something in exchange for a potential customers information works. But if you’re just thinking of a lead magnet as that simple exchange, you’re missing out on collecting the right type of leads.

“A good lead magnet does more than collect email addresses. It builds a connection. It says, ‘Hey, I get what you’re struggling with, and I can actually help.’”

So how can you fix your lead magnets to attract the right people and keep them coming back? This guide breaks it down into 6 easy steps.

Why Your Lead Magnets Aren’t Working (And 6-Steps to Fix Them)

If your freebies get zero downloads, this is probably why

medium.com/better-marketing/why-your-lead-magnets-arent-working-and-6-steps-to-fix-them-e4a77a6cb3c9

Today’s Tip: Get Inspiration From These Successful Influencer Campaigns

When it comes to sparking inspiration for your next marketing campaign, it’s always a good idea to look to others who have had success. Here’s a quick roundup of influencer marketing campaigns to help get your creative juices flowing.

5 Unique Influencer Marketing Campaigns And Why They Worked

Use them as inspiration for your future campaigns

medium.com/better-marketing/5-unique-influencer-marketing-campaigns-and-why-they-worked-e1c130dabce3

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.