The Marketing Memo #44: How to Ask For Testimonials & Reviews (And How to Use Them)

Hey there marketers,

Welcome to the 44th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

• A guide to receiving, and using, testimonials

• A quick tip to boost open rates

Let’s jump in.

Guide: How to Ask For Testimonials & Reviews (Plus How to Use Them)

90% of buyers are reading at least one review before making a purchase, and you’re doing yourself a disservice not to ask for them and put them to use.

Buyers want to see social proof, and you’ve got it at your fingertips, if you can harness the power of it. But how do you ask for feedback, and better yet, ensure it’s quality feedback? This guide walks through when to ask, what to ask, and where to use it.

Today’s Tip: Use The Sender Name Personalization Hack to Boost Open Rates

A simple switch, like changing your sender name from “[email protected]” to an actual person’s name can boost your open rates.

In the case of Voices.com, it nearly doubled their open rate. This case studies goes over the results of that switch, as well as the psychology behind it.

We're always up for trying out a new marketing tip, so we added our names to the sender line in today’s email. Did you notice? We’ll report back if we notice a change!

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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