The Marketing Memo #40: Growing Your Business with the Right Creator-Led Archetype

Hey there marketers,

Welcome to the 40th issue of The Marketing Memo. We’ve pulled in a couple of can’t-miss resources for you to check out.

But first, let’s start with a Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

• A guide to growing your creator-led business

• A quick tip for including SEO terms in your web copy

Let’s jump in.

Guide: Three Creator-Led Business Archetypes and How to Grow Each of Them

There are different types of creator-led online businesses, but most advise online lumps them together.

“Content creator, freelancer, solopreneur, influencer, startup of 1, consultant, advisor, coach — these are just a few of the names we currently use to describe these digital-based, creator-led business models.”

This piece breaks down the differences between being a service provider, a content creator, and a one-person brand, and how to grow based on the type of business you’re running.

Today’s Tip: Use The Eyebrow Technique To Boost SEO

We loved this eyebrow technique breakdown from the DTC Newsletter here.

The Marketing Memo: Our Favorite Tools 🛠️

Want to see a comprehensive list of our favorite marketing tools? Check out our full recommendation list here. If we come across a new tool we love, we’ll highlight it in an upcoming newsletter.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati Amberry and Sinem Günel

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