The Marketing Memo: New Year's Edition

Hey there marketers,

Welcome to The Marketing Memo: New Year’s Edition. We’ve pulled together this special edition to highlight some of the tutorials and tools that you’ve resonated with most this year.

But first, let’s start the year off with a fun meme:

Had a good chuckle? Let’s jump in.

Tutorial: Stop Wasting Your Time and Money Publishing Articles During Google Algorithm Updates

TL;DR: When Google updates the algorithm, that’s the worst possible time to hit the publish button. What should you do instead? Author Alex Manea recommends you, “Wait. Just wait.”

Read the full article here:

Tutorial: How We Stopped Losing Email Subscribers and Reignited List Growth

We love tutorials and case studies driven by personal experience. Alberto’s article is a great example of:

• How to actually use your email list as a way to grow revenue, even when you start losing growth

• AND how to write a great story about those lessons

Read the step-by-step case study here:

Tool: Milled

Milled is a search engine for email newsletters.

Why editor Kati loves it: “I use Milled to get a visual overview of brands’ recent emails and get inspired by emails from all industries.”

Case Study: Barnes And Noble Finds Success In Breaking Branding Rules

So often it seems like marketers are trying to emulate the success of other bigger, better businesses.

But Barnes & Noble booksellers did the opposite of what they “should” do — and it worked for them.

Read the full (unconventional) story here:

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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