Marketing Memo #9: Find the newsletter tool that's right for you

Hey there marketers,

Welcome to the 9th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

We’ll call those tears of laugher and dig in to today’s newsletter. Here’s what we’ve got:

1. A guide to help you determine which newsletter tool is right for you

2. A marketing tool to build heat maps

3. A quick tip to improve your SEO

Let’s jump in.

Guide: 8 Substack Alternatives to Build Authority Online

If you’re a creator, you’ve probably seen Substack in the news recently for failing to clear a floor-level bar by saying they would not ban Nazis. (Beehiiv, our own newsletter platform, has no such issue in case you were wondering.)

If you’re interested in exploring alternatives, author Nick Wolny has eight great alternatives to consider. He broke it down by function:

• 4 alternatives for publishing writing

• 4 alternatives for email marketing

Get the full list, pros, cons, price, features, and everything else you’d need to make a decision right here:

Optimize User Experience with Hotjar 🔥

If you want to better understand the user behavior and experience on your website, you’ll love this week’s tool recommendation - Hotjar.

Hotjar helps you create heatmaps to visualize user behavior, so you can review how users spend time on your site and where they click.

These insights can help you make data-driven decisions to fine-tune your site and highlight the most useful or interesting sections determined by your visitors.

Today’s Tip: Improve SEO by focusing on the user experience

Think the key to improving your SEO is improving your site speed? This author argues that’s probably not the case. 

“It’s about understanding your audience’s needs and meeting them. That’s how you win the SEO race.”

We loved this piece about why site speed isn’t the crown jewel of SEO anymore, and why you should focus on the user experience instead. 

Read the full article here:

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.