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The Marketing Memo #8: Must-Have Google Listings for All Businesses

Plus: How to Grow Your Podcast Like A Door-to-Door Salesman

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The Marketing Memo Editors
January 22, 2024

Good morning marketers,

Welcome to the 8th issue of The Marketing Memo. We’ve got three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

Scroll down to learn how to be a good salesperson for your podcast.

Bolstered by laughter, you’re ready for today’s newsletter. Here’s what we’ve got:

  1. 5 Must-have updates all business listings should have on Google

  2. A tool to help you take customer communication to the next level

  3. A strategy to grow your podcast (like a salesman)

Let’s jump in.

Tutorial: 5 Must-Have Updates All Business Listings Should Have on Google

If you run a business, you need to make sure your Google Business listing is as optimized as possible. If not, you’re leaving money on the table.

Small business marketing expert Virginia Buechel walks you through the five most important aspects to focus on:

“The best part? It only takes around 15–20 minutes to optimize your Google Business listing, along with about 10 minutes of management of it every month.”

 Enhance Customer Engagement - Intercom 🗨️

Intercom is a dynamic tool to help you take customer communication to the next level through live chats, chatbots, and automated messaging.

Features like real-time interactions with website visitors, instant support, and personalized engagement can help you capture (more) leads and nurture customer relationships.

The analytics also provide insights into customer behavior and campaign performance, so you can make smart (marketing) decisions in the future.

Today’s Tip: Grow Your Podcast Like A Door-to-Door Salesman

We loved this take on how to grow a podcast audience from scratch by finding the right listeners, sometimes one at a time.

“If you’re too busy thinking about how to get 1 million downloads, you miss these opportunities to connect with individual people. These are your perfect listeners, and they’re waiting for you to get in touch.”

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

Subscribe to The Marketing Memo

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.