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  • The Marketing Memo #7: Build your audience with this new SEO feature

The Marketing Memo #7: Build your audience with this new SEO feature

Plus: a tool to help you monitor your brand with AI, and a quick tip to play on the neuroscience of emotions in marketing

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The Marketing Memo Editors
January 15, 2024

Good morning marketers,

Welcome to the 7th issue of The Marketing Memo. We’ve got three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

Yes, more ad spend is definitely the answer, always.

Bolstered by laughter, you’re ready for today’s newsletter. Here’s what we’ve got:

  1. Learn how to use Google SEO to build a long-term audience

  2. A marketing tool to help you monitor, track, and analyze online mentions of your brand.

  3. A quick tip to reach your audience by playing to their emotions

Let’s jump in.

Tutorial: How to Use Google SEO to Build a Long-Term Audience 📈 

We’re used to thinking of social media platforms as the best way to grow an audience – go viral on X, Instagram, or YouTube, and leverage that to get followers.

SEO rarely if ever comes into consideration since it’s a much more long-term play. But that is changing.

We loved SEO expert Alex Manea’s take on how to use Google’s latest SEO feature to grow your following. He breaks down how he’s changing his SEO strategy to make the most of this change:

“[T]o come up with content ideas for Discover, I will go on social media and online cat communities and see what people are talking about. I’ll look at questions on Quora or Reddit topics. Afterward, I’ll write a blog post about my experience with that problem. I will also write my content in a way that shows first-hand experience and that it provides valuable information to the reader.”

— Alex Manea, SEO expert

If you want more of his writing, check out his profile. He’s written a bunch of great articles on Google and SEO updates.

Monitor Your Brand with Brand24 🌐

Brand24 helps you monitor, track, and analyze online mentions of your brand.

It scans the web and social media platforms to gather mentions of your brand, giving you insights into public perception and customer feedback. These insights can help you manage brand reputation and quickly respond to customer concerns and industry trends if needed.

You can also use Brand24 to review your marketing campaigns, understand customer sentiment, and identify key influencers who could help amplify your brand's reach. By keeping a pulse on real-time conversations, you can make informed decisions on your marketing strategy and public relations efforts.

Today’s Tip: Reach your audience by playing to their emotions

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Emotions are the driving force behind decision-making, and knowing how to tap into them can make all the difference in your marketing strategy.

“Emotion helps people choose you and remember you. Unless you’re making people feel something, you’re fighting an uphill battle talking only to their brain.”

Want to know how to use emotions to drive your marketing campaign? Read this quick piece that touches on the neuroscience of decision-making and which emotions drive the best results:

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.