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The Marketing Memo #6: How to revamp your website without tanking your traffic

Plus: a tool to help you finally organize your bookmarks bar, and how to craft cold emails people actually respond to

Author

The Marketing Memo Editors
January 08, 2024

Hey there marketers,

Welcome to the 6th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start the week off with some marketing humor:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  1. A tutorial about how to properly revamp your website

  2. A tool to help keep you organized

  3. A quick tip to help you craft the perfect cold email

Let’s jump in.

Long Read: Three Clients Revamped Websites. It Tanked Their Traffic. Here’s Why

It’s every marketer’s nightmare: you spend tons of time, money, and resources to create a new site redesign. You unveil it to your visitors – and your traffic drops like a rock. Product SEO expert Toni Koraza details three case studies where this happened to his clients.

“Imagine you’ve just revamped your website, expecting a surge in traffic, conversion, and revenue. But your traffic drops like a ripe apple from a branch. And instead of gravity, you discover a migraine.

This was the reality for some of our clients. Across the board, every single one of them experienced a drop in traffic, conversions, and revenue.”

For each of the three case studies, he details:

  • Why it happened

  • How he fixed it

  • What he would have recommended instead

  • Tips to make your website redesign succeed

Read the whole guide here:

A tool to organize your bookmarks: The Ultimate Bookmark Organizer - Raindrop 🌧️

If you value efficiency and organization, Raindrop might be your new favorite bookmarking tool to simplify how you save and access online information.

Whether you’re gathering market research, saving articles for later reading, or curating resources for your team, Raindrop can help you turn chaos into order. It supports a variety of content types, from simple web pages to videos, making it an all-in-one repository for digital content.

Oh, and you might love the simple interface and cross-platform accessibility just as much as our editor Sinem. 👇

Sinem: “Raindrop has been a game-changer for organizing my endless list of articles, videos, and websites. The ability to categorize and tag each bookmark means I can find what I need in seconds - whether it’s a sales page or the link to a tool I discovered months ago. It's my digital library, neatly organized and always at my fingertips. I use the app on my phone, tablet, and computer, which means it takes me seconds to update my library with new content.”

Today’s Tip: Craft an email that people actually respond to

How do you get people to open your cold emails, let alone respond to them? We loved this take on how to craft an email that does both- the key being to understand the goal of each part of the email.

“The main purpose of a subject line is to get your potential client to open the email.

That’s it. Do not complicate this further.”

Dive into this article to decipher each goal, and the best practices to achieve it:

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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