The Marketing Memo #4: A tutorial to easily snag more Google reviews

Hey there marketers,

Welcome to the fourth issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, who can relate to this?

Bolstered by laughter, now you’re ready for today’s newsletter. Here’s what we’ve got:

1. A tutorial to easily snag more Google reviews

2. A marketing tool that gives you a designer in your pocket

3. A quick tip to decode your marketing funnel

Let’s jump in.

Tutorial: Get more Google reviews for your SMB

Full-stack marketer Virginia knows the importance of Google reviews. In this article, she breaks down:

• 4 simple strategies to get more reviews

• 3 best practices to respond to reviews

• Her professional advice on fake reviews

It’s a comprehensive guide, and a must-read for any small business owner who wants to increase the Google reviews. And who wouldn’t?

Read below:

🎨 A Designer in Your Pocket - Canva

It's hard to believe there are marketers who are not obsessively using Canva, but we're always surprised by the latest updates and new tools becoming available to users. Over the last few months, the team launched several AI features to help you design faster and level up your work.

Canva is a mini design studio at your fingertips. Whether you're putting together a last-minute campaign graphic, sprucing up your email headers, or even designing merchandise, the intuitive interface and vast resource library make it a go-to for marketers who are not great designers but have to put their design hats on regularly.

Here’s what our editor Sinem says about Canva: “Canva has been my go-to design tool for more than five years. I use it daily for social media graphics, presentation slides, workbooks, promo campaigns, and much more. The intuitive interface and vast resource library make my life as a marketer a thousand times easier.”

Today’s Tip: Enhance your content game by decoding your marketing funnel

If you're revamping your content strategy for the upcoming year, kick off the process with a thorough examination of your marketing funnel. Pinpointing the top, middle, and bottom of the funnel sets the stage for crafting a robust content marketing strategy.

Want to delve deeper into mastering the TOFU-MOFU-BOFU approach to build your strategy, and your business? Get the lowdown here:

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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