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The Marketing Memo #26: The Ultimate Guide To A/B Testing From a Researcher

Plus the one question you need to ask your customers

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The Marketing Memo Editors
June 03, 2024

Hey there marketers,

Welcome to the 25th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

Sort of like trying to balance relevant memes with a content calendar.

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  1. A guide to A/B testing from a researcher

  2. A marketing tool to help you create color palettes

  3. A quick tip to get inside your customers headspace

Let’s jump in.

Tutorial: The Ultimate Guide To A/B Testing From A Researcher

An A/B test is a powerful marketing tool that allows you to test whether changes make a real difference in your marketing strategy.

Running A/B tests can be relevant in various areas of your marketing but how do you ensure your tests and results are actually meaningful? Better Marketing writer Alana Rister has recently published a brilliant deep dive on how to run effective A/B tests so you don’t let your results get influenced by chance.

A tool for simple AI-generated images: Ideogram

If you’re looking for a free and simple AI image generation tool to create simple images, posters, or logos, you might love Ideogram.

What we love most about it is that you can check out the images of other users to get inspired and adjust their prompts to create new versions of the same image.

It’s easy to use and free for up to 25 prompts per day.

Today’s Tip: Get Inside Your Client’s Head By Asking This One Question

When you’re building out your ideal client profile, it’s important to go beyond the basic demographics of age, gender, income, etc. This one question can help you get a much better understanding of your ideal client.

“What’s going on in your life today that made you decide to purchase [product/service]?”

In this guide learn more about exactly how to ask this question, and more importantly, what to do with the results.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

Subscribe to The Marketing Memo

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.