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The Marketing Memo #25: Improve Your Marketing Copy With This News Writing Strategy

Plus extend the power of an online event

Author

The Marketing Memo Editors
May 27, 2024

Hey there marketers,

Welcome to the 25th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

When marketers meet marketers

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

  1. A tutorial to improve your marketing writing

  2. A marketing tool to help you create color palettes

  3. A quick tip to extend the power of an online event

Let’s jump in.

Tutorial: Embrace The Anecdotal Lead in Marketing Copy

A good story can captivate your audience and keep them engaged from the first word. Harness the power of storytelling by borrowing a tool from news writing: the anecdotal lead.

By opening an article or post with an anecdote, you leverage storytelling elements that create a deeper psychological connection with your reader.

This piece from Nick Wolny walks through different types of anecdotal leads and how to apply them to your marketing writing. It’ll have you hooked.

A tool: Coolors.co

Did you ever spend hours trying to create a decent color palette for a presentation, your brand, or your website? We did before we discovered Coolors.co!

This tool will help you create the perfect palette and get inspired by thousands of exciting color schemes within seconds.

Today’s Tip: Consider the full length of an event

Technically this tip was written about live events, but we think it’s relevant beyond that. Host a webinar? Follow up afterwards (and maybe more than once). Run a sale on your site? Think of ways to follow up with people who have made purchases, or those who missed out.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

Subscribe to The Marketing Memo

Why subscribe? A memo (AKA a memorandum) is defined as “a way to inform a group of people about a specific problem, solution, or event.” When we thought about what we wanted to deliver with this newsletter, that definition hit the nail on the head.

If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.