The Marketing Memo #24: Avoid simple design mistakes that could be killing your conversion

Hey there marketers,

Welcome to the 24th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

Can you relate? Now you’re ready for today’s newsletter. Here’s what we’ve got:

1. A guide for designing sales and landing pages

2. A marketing tool to help you create your own memes

3. A quick tip for using AI to help with minor SEO tasks

Let’s jump in.

Guide: 13 Design Mistakes That Are Killing Your Conversions—With Visual Examples

Marketers often have to wear many hats, and that sometimes goes beyond writing copy for a web page. When it comes to designing a sales or landing page, there are a few common design makes that can make a big difference.

Web designer Ashley Cuoto put together a great guide for marketers to help you avoid those flaws. We especially love the visual examples, which not only illustrate the issues but the simple ways to solve them.

Read the full guide here:

A tool to create your own memes: Supermeme

Would you believe that the hardest part of pulling together content for this newsletter is finding a good meme?

Luckily, we’ve recently come across Supermeme.ai, which is a great tool for creating your own meme. You can generate by image, theme, and more.

You can try it for free, and get 30% off an upgraded plan with the code BTRMKTPUB30

Today’s Tip: Speed up SEO tasks with Google Gemini

We’re firm believers that human work is still leading the way when it comes to SEO, but that doesn’t mean AI can’t help take on some of the secondary tasks.

In this quick read from SEO and content strategist Alex Manea, he breaks down exactly what tasks he’s been using Google Gemini for.

TL;DR: do your own keyword research, but let AI help you with your meta descriptions.

Read the full article here:

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

Subscribe to The Marketing Memo

Why subscribe? A memo (AKA a memorandum) is defined as “a way to inform a group of people about a specific problem, solution, or event.” When we thought about what we wanted to deliver with this newsletter, that definition hit the nail on the head.

If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.