The Marketing Memo #23: How To Do Focus Groups On a Budget

Hey there marketers,

Welcome to the 23rd issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

You with us? Let’s get in to today’s newsletter. Here’s what we’ve got:

1. A guide for running focus groups on a budget

2. A marketing tool to help you keep eye contact

3. Some TikTok content inspo

Let’s jump in.

Guide: How to Do Focus Groups On a Budget

Talking to your customers and potential customers is a great way to gather insights that will help you build and perfect your marketing campaigns.

While it can be an expensive process, it doesn’t have to be.

This guide breaks it down into 5 steps that you can follow to host a focus group on a budget.

Tool: Correct eye contact with Veed.io 👀

We recommended this eye contact corrector in one of our first newsletters, but since there are so many of you who are new we wanted to draw your attention to it again. Don’t worry, this tool sounds creepier than it is!

Read the recommendation, and the whole newsletter, here. You can check out the whole catalog of The Marketing Memo Issues here.

In short: No teleprompter? No problem. Keep your eyes on your notes, and Veed keeps your eyes on the screen.

Today’s Tip: Stay Relevant with Timely Posts

There’s a time and place for content with long lead times and approvals, but it’s so much fun to see brands capitalize on content that plays into what people are talking about.

TL;DR have fun with your posts!

It can be as extravagant as this stop motion from Burts Bees, which shows it’s products walking on a replica of the Met Gala carpet, or as simple as this FedEx post, which used an image they already had and added a caption relevant to the release of Taylor Swift’s Tortured Poet’s Society.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

Subscribe to The Marketing Memo

Why subscribe? A memo (AKA a memorandum) is defined as “a way to inform a group of people about a specific problem, solution, or event.” When we thought about what we wanted to deliver with this newsletter, that definition hit the nail on the head.

If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.