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  • The Marketing Memo #22: Increase Website Traffic by Deleting Content

The Marketing Memo #22: Increase Website Traffic by Deleting Content

Plus: Drive traffic with AI-written articles

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The Marketing Memo Editors
April 29, 2024

Hey there marketers,

Welcome to the 22 issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

We’re not going to say finding great memes is the hardest part of running this newsletter, but we’re not going to deny that either.

Looking for some non-meme inspiration? Let’s dive into today’s newsletter. Here’s what we’ve got:

  1. A tutorial to use AI-Written articles to drive traffic

  2. A marketing tool for Mac-OS power users

  3. A quick tip to increase your website traffic by deleting content

Let’s jump in.

Tutorial: I Got 10k Blog Views Using 8 AI-Written Articles: Here’s How

We’re big fans of articles written by humans, and we believe those are going to continue be the ones that see success. Still, there’s a time and place for using AI-written articles. What we love about this example is that Kieran doesn’t take shortcuts when it comes to doing the keyword research, creating content that is useful, and adding the human element to those articles.

AI writers aren’t a secret home run that will earn you money on autopilot. They are a tool like any other. Learn how to use them properly with these 3 steps and you can explode your blog’s growth.

In this piece, find out the exact steps he takes to use AI-written articles to drive traffic.

A Grammarly alternative for macOS-powerusers: Fixkey

Fixkey is AI at your fingertips. With a quick hit of option-J you can have Fixkey fix your grammar, improve your sentence, translate your text, summarize it, and more. Plus it works across every app.

Fixkey provides a free trial and offers pricing as low as $4 per month.

Today’s Tip:

Did you know you could use content pruning to increase your website traffic? We loved this unique approach by Better Marketing writer Alex Manea:

“Content pruning is a great way to increase your website traffic. All you need to do is remove those underperforming pages (the ones that barely get any impressions) and the ones that are irrelevant today (like an iPhone 4 review).”

Read the full article here:

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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