The Marketing Memo #21: Technology Trends Marketers Should Watch

Hey there marketers,

Welcome to the 21st issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

Going to steal our memes? You’re ready for today’s newsletter. Here’s what we’ve got:

1. A deep dive on 3 big technology trends that will affect marketers

2. A marketing tool from a visual search engine

3. A quick tip to get great testimonials

Let’s jump in.

Deep Dive: 3 Technology Trends Marketers Should be Watching

The evolution of technology changes how consumers behave. How do we, as marketers, use the ever changing landscape to influence how we market?

This deep dive focuses on three trends: the future of search engines, the adoptions of generative AI, and the value of digital assets. Justin dives into what the trends are showing, and provides specific examples of what marketers should do to prepare for these trends.

“As marketers, our understanding of the consumer landscape we operate in is the foundation for every marketing campaign we come up with. And that landscape is about to change again.”

Read the full deep dive here:

A tool to see what’s trending: Pinterest Trends

Pinterest is often coined a social media app, but don’t underestimate its value as a visual search engine. 498 million people use Pinterest to search every month.

Pinterest Trends is a free tool that shows what’s trending on the platform, and allows you to view search terms against one another. It also breaks down the demographics to show who’s using Pinterest to search for those terms.

Today’s Tip: Prompt the Type of Tutorials You’re Looking For

We love this tip because prompts clients to give the type of testimonial you’re looking for and removes the barrier for those who may want to leave a testimonial but aren’t sure where to start.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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