The Marketing Memo #19: What to Know about Google’s Latest Core Update

Hey there marketers,

Welcome to the 19th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

1. A guide to Google’s latest update

2. A tool to help you soar through the marketing books on your TBR

3. A quick tip to find ways to implement AI

Let’s jump in.

Guide: What You Should Know About Google’s March 2024 Core Update

Last month Google released their first algorithm update of 2024, and according to their announcement, it’s more complex than a usual update. It’s likely to cause more fluctuations in rankings, many of which are aimed at curbing poorly produced AI-generated content.

Want to know the specifics about the update? This guide lays out the changes they’ve made and why.

TLDR; if you don’t take shortcuts and continue to produce great content, you don’t have to worry.

Read the full guide here:

Learn all the tricks in half the time with Shortform

“I just feel like 90% of nonfiction books could be summarized in a blog post.” – our editor Zulie

If that sounds like you, then Shortform might be a useful tool. Shortform summarizes bestsellers and nonfiction books in easily-consumed bites. Get the main key points, insights, and takeaways without wading through 100+ pages of fluff. All the learnings, none of the wasted time.

They cover books on entrepreneurship, business, management, and more.

It’s $24/month or $16.42/month for an annual subscription. You can get free samples and a free five-day trial when you sign up.

Today’s Tip: Learn How Marketers Are Using AI

Wondering how to use AI in your content marketing? Take a hint from those already using it with this infographic from Semrush’s 2024 Trends Report.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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