The Marketing Memo #18: Maximize Your WordPress Website

Hey there marketers,

Welcome to the 18th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

Now you’re a scientist! Plus you’re ready for today’s newsletter. Here’s what we’ve got:

1. A tutorial for anyone using a WordPress site

2. A marketing tool to capture leads

3. A quick tip to stand out on social media

Let’s jump in.

Tutorial: How to Maximize Your WordPress Website Speed for Better SEO and Higher Conversions

You probably know that website loading speed affects both your rankings and your conversions. According to a study from Portent, a website that loads in 1 second converts 3x better than a website that loads in 5 seconds.

What you may not know is that if you’re having speed problems, you can likely fix it yourself in just a couple of hours.

In this tutorial Alex breaks down how to test your site speed, and then how to optimize it.

Create Simple URLs to Capture Emails

Imagine Bitly & a landing page builder having a baby - that’s what Linksend.io is all about. The tool allows you to capture email addresses and turn visitors into leads within minutes. It integrates with Zapier, so you can send the data straight to your favorite apps, and you can test it for free for the first 100 views on your page.

Today’s Tip: Don’t Overlook the Customer Service Impact of Your Social Media

When we think about our social media strategy, we often focus on using it to reach new customers. While that’s certainly a part of it, it’s also an important way to connect with existing customers, including dealing with customer service issues.

In fact, 63% of consumers agree that their loyalty to a brand is significantly influenced by the quality of customer support they provide on social media.

Set your business apart by considering your social customer care.

Want more tips for how to implement a plan? Check out this piece from the Sprout Social Blog:

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.