The Marketing Memo #17: Word of Mouth Marketing for Podcasts Is King

Hey there marketers,

Welcome to the 17th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

1. A quick tutorial about utilizing word-of-mouth marketing for podcasts

2. A marketing tool to create product images

3. A quick psychology hack for improving your campaigns

Let’s jump in.

Tutorial: Word-of-Mouth Marketing Is King

The co-hosts of Generally Spooky History grew their podcast to over 10,000 downloads a month, and they did it with zero marketing spend. How’d they manage this feat? By recognizing the power of word-of-mouth marketing and committing to growing their podcast by making it the best it could be.

Whether you’re trying to grow a podcast or a brand, you can learn from their product-first approach to growing gradually by finding the right audience.

Claid.ai: Create stunning marketing images within seconds

What if we told you that you can generate beautiful images to promote your products using the power of AI? That’s possible with Claid.ai! Not only can you generate creative, stunning images but you can also achieve consistency across brand images. Get started with a 14-day free trial.

Today’s Tip: Drive Marketing Wins With Loss Aversion

Successful marketing often starts with a successful understanding about what your client wants, or in some cases what they don’t want. Enter loss aversion, and the role it can play in your marketing campaigns.

“Loss aversion is a cognitive bias that suggests the pain of losing is psychologically twice as powerful as the pleasure of gaining.”

In this quick piece, Mark breaks down 4 easy ways you can implement loss aversion in your marketing campaigns.

Read the full article here:

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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