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The Marketing Memo #16: Using AI to Create SEO Content
Plus: Ditching freebies to grow your email list
The Marketing Memo Editors
March 18, 2024
Hey there marketers,
Welcome to the 16th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.
But first, let’s start with a fun Monday marketing meme:
So hot. Now you’re ready for today’s newsletter. Here’s what we’ve got:
A deep dive on using AI to create SEO articles
A tool to help you read more marketing books
A quick tip to build a quality email list
Let’s jump in.
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Deep Dive: I Used AI to Generate 10 SEO Articles. Here’s What Happened.
It’s a question a lot of marketers have been asking: can you use AI for SEO?
Our editor Zulie took it upon herself to get an answer to that question, using AI to create SEO content and comparing it against the content she was creating without any assistance. The results are a fascinating look into the future of SEO, and whether or not AI will doom it entirely.
The TL;DR? “I tested multiple AI tool types on my blog. I found that with one exception, the best results came from no AI intervention whatsoever.”
Today’s tool: Libby
Wish you could get more books for free? You can with the app Libby.
Libby works through your local library and allows you to check out ebooks and audiobooks out for free, which is every marketer’s favorite word!
Our editor Zulie prefers fiction, but editor Sinem is more of a nonfiction fiend. With Libby, you can easily get both. Listen to educational marketing books while doing your chores at home, or wind down in the evenings with your favorite novelist after a busy day of work.
Check if your library works with Libby here:
Today’s Tip: Build A High Quality Email List By Ditching Freebies
Using a gated freebie to grow an email list is standard practice, but B2B marketer Delaney Jay makes a case for this practice being outdated. Instead of focusing on getting people to subscribe for the freebie, build a high quality email list by taking a different approach.
“Here’s the glaringly obvious problem: no matter how directly relevant or high quality your downloadable is, someone receiving something for free isn’t in a purchasing mindset.”
Learn from Delaney’s experience rethinking her approach, starting by determining the end goal and working backward.
Read the full article here:
Loved this newsletter? Forward it to a marketer you love in your life.
We’ll see you next Monday for the next Marketing Memo.
- Kati, Sinem, and Zulie
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