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The Marketing Memo # 15: Reaching Introverts With Digital Marketing

Plus: a very fun tool and a quick digital presence booster.

Hey there marketers,

Welcome to the 15th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

People of the world, spice up your marketing campaigns. [Look closely to spot our three editors Sinem, Zulie, and Kati]

Did you find us? You’re ready to dig in. Here’s what we’ve got:

  1. A guide to reach a specific audience

  2. A fun marketing tool for designing face swaps

  3. A quick tip to boost the digital presence of your business

Let’s jump in.

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The Ultimate Guide to Reaching Introverts With Your Online Marketing

Did you know introverts make up 56.8% of the world’s population? Since they’re such a large population, it makes sense to market to them specifically – especially since right now, so many marketing campaigns fall tragically short.

Introvert and marketer Suzanne Bergmann shares five strategies on how to reach this silent majority. Filled with examples, tips, and resources, this in-depth guide is a must-read if your target audience includes the introvert side of the population.

“Introverts comprise a large percentage of the population. Once you capture them as fans, they are extremely loyal…Use the tactics mentioned here and reach out to the folks sitting quietly in the shadows. You may find your most loyal group of raving fans.”

A fun tool: Remaker’s Face Swap

Ever wondered how your face would look like on Taylor Swift’s or Superman’s body? Remaker’s Face Swap tool lets you figure it out within seconds. It’s a fun and easy way to get creative and create funny marketing campaigns or memes. Oh, and you can use it for free, so why not try some swaps with your favorite celebrities? 😉

Want to see it in action? Check out this week’s Monday meme again (above).

Today’s Tip: Boost Your Digital Presence In 15 Minutes

If you’re a business owner, having a Google Business Profile is a powerful (and free) tool at your disposal, and you can get it all set up in 15 minutes or less.

“Having a profile on Google not only increases your visibility on the world’s most used search engine but also allows you to interact directly with your customers.”

Follow this quick guide to get your profile set up and optimized in just a few minutes.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.