The Marketing Memo #14: Plan Your Content Marketing With This Framework

Hey there marketers,

Welcome to the 14th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

1. A new framework to help you build your content plan

2. A tool to help you write flawlessly

3. A copywriting principle

Let’s jump in.

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Tutorial: Use This Framework to Build Your Content Marketing Plan

When creating a content marketing plan, it can be helpful to have benchmarks for the types of content you’re setting out to create. We love this take on a simple framework, taking lessons straight from your Gmail Inbox

“What if I told you there’s a straightforward way to set up your content plan — a clear framework established by the product designers at Google — and, best yet, one you probably see every day?”

A tool to keep your spelling in check: Grammarly

If you write a lot, you probably already know about Grammarly. Grammarly is a tool that helps you write without making spelling, grammar, or punctuation mistakes.

It works across all apps and websites, so no matter where you’re writing it’s there to help.

Today’s Tip: Don’t Forget The Four C’s

This is a classic principle to help guide your copywriting. By consistently checking to ensure your writing is clear, concise, compelling, and credible, you’ll craft copy that is easily understood, engaging, persuasive, and trustworthy.

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.